When it comes to digital marketing, there are many ways to engage customers. In the last few years, user expectations have changed and so has the way consumers shop online. Here are 24 creative marketing ideas for e-commerce retailers to consider. Each idea comes with an example. These examples can be copied or even borrowed by other business owners.
Experiential marketing
Experiential marketing is the process of putting something new into the world to create buzz. Some of the most successful examples of this practice are those that make the most of social media. These brands create experiences for their customers that are beyond the ordinary. Some examples include Heineken's YouTube video, which has received more than two million views. Other examples include Kate Spade, which created an interactive wall at its St. Louis location. This wall encouraged customers to try out new things, such as smiling at strangers and eating cake for breakfast.
Using the same idea for other products can be useful. For example, one company has transformed a bus stop into a Barbie dollhouse. A video of people enjoying the product can be a great way to spread awareness of the product. Another example of experiential marketing is using a roving robot to write messages for Tour de France participants. This campaign has led to an increase in apparel sales.
Guerilla marketing
Guerilla marketing ideas are a great way to make a big impact without a lot of resources. By creating unique guerrilla marketing campaigns, companies can gain attention, promote their products, and cause a viral effect. The best guerilla campaigns also generate social media buzz and inspire word-of-mouth. When done correctly, these strategies can create a positive impact on a brand in a short period of time.
One of the most effective guerilla marketing ideas involves incorporating people into the campaign. In this way, consumers become part of the campaign and become their own advertisement. Red Bull used a NASCAR-style pit stop in Times Square to distribute free samples of its energy drink. New York's Times Square is a busy and crowded city center, and the company's stunt stood out among the hundreds of billboards, video screens, and street signs. This creative marketing idea was a hit with New Yorkers, who were captivated by the stunt. Another example was a Red Bull hotel in Venice, which created reflective sunglasses to attract attention.
Infographics
Infographics are great marketing tools because they can quickly convey information in an easy to understand way. Infographics can also be shared through social networks, press releases, and company blogs. You can also share them with your partners or influencers. People process information much faster when they see something visually, so your infographic can help you reach more prospects.
Google is particularly attracted to infographics, as they tend to provide a good page experience, which is an important ranking factor. Because of this, people are more likely to share infographics than other forms of content. In addition, infographics are also more memorable than plain text, which can help promote positive associations. In addition, infographics can be customized with brand names, website links, and social media handles.
Webinars
You can use webinars as marketing ideas if you are looking to sell a product or service. However, you have to keep in mind that the webinar topic you choose can make or break your campaign. Your webinar should not only pique the interest of the audience, but it should also provide them with information that will help them make an informed decision.
Ensure that you include your offer and CTA, and engage with your audience by gathering feedback. In addition, your webinar should have a script to help you deliver information and engage the audience. Whether it's a basic training session or an advanced webinar, it's important to follow a script and deliver the right information.
Sponsorships
Sponsorships are a great way to promote events, products, or services. They can be used for traditional marketing or innovative experiential marketing purposes. The most effective way to approach a sponsorship opportunity is to develop a list of potential prospects and determine whether they are likely to engage with your target audience. Sponsorships should be strategically packaged to increase their chances of success.
Sponsorships can help a company enhance its brand image and increase its profit. This will allow it to grow, diversify, merge, or create new products.
Developing partnerships
Developing partnerships can be a powerful tool for marketing and sales. Not only can they increase sales in a given niche, they can also provide access to new markets. Look for strategic partners that are not direct competitors, but complementary to your business. Before you approach a business, decide what your goals are for the partnership and then research which companies have the most potential to help you meet your goals.
The most important aspect of partnership marketing is to ensure that both parties get something out of the deal. For example, if you're a publisher of an online publication, your partner might be a good source for content. For an effective partnership, you'll need to align your content with theirs, as well as create a webinar that offers the best of both worlds. The webinar should also contain a call to action.