Growth Hacking 101

Growth hacking is the process of growing a business through non-traditional marketing strategies. It involves experimentation with social media and other online communities to generate sales and increase revenue. The key to growth hacking is to capitalize on existing communities and leverage them to grow a business. An example of this is Pinterest, which allows users to sign up with their Facebook account and find their Facebook friends on the platform, which helps retain users.

Characteristics of a growth hacker

The characteristics of a growth hacker include a unique blend of analytical and creative skills. The skills of a growth hacker include the ability to experiment and understand the unknown. A growth hacker will work across disciplines and collaborate with the right people to solve problems. In addition to technical skills, a growth hacker will have the ability to collaborate with people from different backgrounds, including design professionals and user researchers. This gives the growth hacker a holistic view of a product, from UI/UX to metric decisions.

A growth hacker has a keen interest in growing businesses by targeting a large audience with innovative marketing and technological approaches. Growth hackers also have a customer-centric point of view and are skilled in A/B testing. As a result, they are highly skilled in attracting prospects and converting them into customers.

Growth hacking is a technique that uses analytics, social media, and creative approaches to improve sales and brand awareness. Using a bare minimum budget, growth hackers can achieve results in a very short amount of time. The process has nothing to do with breaking digital systems. It is a method of marketing that is data driven, fast, and flexible.


Growth hackers measure customer satisfaction and loyalty, as well as the likelihood of customers to recommend their products. One of the most valuable metrics for growth hackers is the Net Promoter Score, or NPS. This metric measures customer loyalty and satisfaction and is used by many companies including LinkedIn. A high NPS means that a customer is likely to recommend your product or service to others.

Impact on big corporations

One of the most famous examples of growth hacking is Airbnb. This accommodation rental platform knew that in order to get a large user base and a positive reputation, it had to attract new customers. To achieve this, it used the platform of a competitor. For example, users of Airbnb could copy their listings to Craigslist with a single click. By doing this, Airbnb took advantage of Craigslist's massive user base. Moreover, the site has the perfect selection of targeted users.

While growth hacking has recently become a 'buzzword,' its roots are deeply rooted in the world of marketing. In the 1950s, when McDonald's first started opening up restaurants on newly-constructed interstate highways, they gambled on an unconventional idea. The results were massive growth for their business.

Growth hackers can also help established corporations launch new products. They can use data from customers to develop a minimum viable product, conduct iterative tests to move the project forward, and help the marketing and technical teams cross-pollinate. They can also reduce costs by eliminating non-measurable marketing channels.

While it seems like growth hacking is a one-shot deal, the reality is that it takes time to see results. The key to success is to pay attention to the data. Often, businesses have to test new approaches in a small market first, and then test them again to see which ones are working.